What Are Mailing Lists And How Do They Work
Email lists (mailing) are dedicated lists of people who marketers send information and advertising to. Before the internet, there was direct mail – ads that were sent to customers by regular mail. Direct mail has been around for decades. It is often referred to as junk mail.
Today, email marketing is a $1.6 billion bussinessforum . The market is expected to reach $2.53 billion in the next few years. There are 4.26 billion active email users and thousands of email marketing agencies and email list companies.
Doctor and healthcare marketers have been using email marketing for years to sell pharmaceuticals and medical supplies. It is a very profitable business, and the competition is fierce.